Be first. Be positive, because anything that can be thought of can be done if you have courage. To be brave, because limits do not exist, if you are ready to create change. Be creative, because some stories can move consciences if you know how to get excited. Be exciting, because a video that goes around the world is a story that has no boundaries. We are all this because we want to act to improve the world that surrounds us and that does not let us sleep, we want to address the issues of poverty, social inequality, pollution, lack of information and education, to create a better reality, which inspires those who watch us be better. We do this by creating content that touches the conscience, telling true stories, giving voice to those who have something to say, creating a deep intimacy, almost a symbiosis, with those who watch us. We do this because dedicating our lives to creating, experimenting, innovating, dreaming, moving is more than just our job: it's our goal, our mission.