This is the story of a legend that starts from afar. An Italian dream that conquers the world. The quintessence of Italian style declined in various forms, a style that distinguishes us by its elegance, practical sense and quest for perfection. It is a family biopic, but it is also a story that is intertwined with the “great history” of our Country, and which has followed, and more often influenced, social changes and customs. A generational tale, with the passion and knowledge passed on by the founder Battista “Pinin” Farina amid great joys and difficult moments. A story that went hand in hand with that of post-war Italy, of the economic boom, of crises, of revitalisation, of digital transformation up to the third millennium. A tale of a dream that came true, which in turn made entire generations dream. It is the Pininfarina legend.
The history of the Pininfarina family is a fascinating one, possessing the legendary elements typical of great challenges and intertwined with the great history of Italy and the Piedmont region. We therefore contacted the Pininfarina family and the company, which enthusiastically welcomed the project and opened its precious private archives to us. And there we discovered a treasure trove of memories that give us back the spirit of the times, the atmosphere of Turin, and beyond, of the last century. Having such an exclusive archive at our disposal gives immense value to the documentary we are making, and will take the public on an incredible journey between past and present in the social history, customs, beauty and style of Italy that is recognised the world over.
Director
Marina Loi, Flavia Triggiani
Story
Marina Loi, Flavia Triggiani
Screenplay
Marina Loi, Flavia Triggiani
Film Editor
Pietro Foglietti
Original Music
Maurizio D’Aniello, Alessandro Franconetti
Cast and characters
Giorgia Pininfarina (vedova del Senatore Sergio Pininfarina), Lucia Morselli (Presidente Pininfarina), Silvio Angori (AD Pininfarina), Gianni Cancellieri, Gianluca Gasparini, Silvia Baruffaldi (giornalisti), Piero Ferrari, Luca Cordero di Montezemolo (Ferrari), Benedetto Camerana (Presidente Mauto), Arturo Merzario (pilota), Giorgetto Giugiaro (Designer), Fabrizio Giugiaro (Designer), Mario Biondi (musicista e collezionista di auto d'epoca), Maria Cristina Loi (Politecnico di Torino), Sergio Chhamparino, Lapo Elkann, Giuseppe Lavazza
Organizzatore generale
Sara Sortino
Producer
Flavia Triggiani, Marina Loi
Production
Flair Media Production
